New Zealand · Digital marketing for mobile shops
Digital marketing by people who know the shop floor.
We run Google Ads, local SEO, Meta, GBP, and retention email for New Zealand mobile retailers. Twenty years inside the industry — phones, tablets, laptops, repairs, trade-in — so the campaigns match how your shop actually sells, not a generic agency playbook.
Or email us directly at digitalefficient37@gmail.com
- We only serve
- Mobile retail
- Shop-floor years
- 20
- Retainer from
- NZD $2,900/mo
- Commitment
- Month to month
Why mobile shops work with us
Marketing that is literate about how a mobile shop actually sells.
Generic agencies can run Google Ads. They cannot tell you why a trade-in promo pulls more walk-ins than a phone discount, or which repair keywords convert in Otara versus Howick. We have been on the shop floor for twenty years — parts, devices, repairs, used trade — so the campaigns we run know how mobile retail actually works.
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Twenty years inside mobile retail
Not twenty years running ads for anyone. Twenty years selling phones, sourcing parts, quoting repairs, grading trade-in units, and running the till. Every campaign we build is informed by that lived context.
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Clear pricing, no tier games
Retainers start at NZD $2,900 per month — published on the homepage, not hidden behind a calendar booking. You see every line item in every monthly report.
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We know what converts in mobile retail
Repair intent keywords. "Buy back" vs "trade-in" copy. Why Meta creative for a launch week needs different hooks than for end-of-month clearance. We know this because we have priced those SKUs ourselves.
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We will say no when it is not a fit
If you run a single kiosk with a $400 ad budget, we will point you to cheaper channels. Our engagements work best for shops that need compounding growth — typically 3+ locations or NZD $2M+ annual turnover.
How we differ
Six places a generic agency falls short — and what we do instead.
Most digital marketing agencies treat a mobile shop like any other retailer. Twenty years on the shop floor changes the work. Six concrete examples.
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Client industry mix
They take everyone — dentists, cafés, gyms, SaaS, retail.
We take mobile retail shops only. No dilution.
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Keyword strategy
They buy "Phones NZ", "mobile store Auckland" — surface terms.
We buy repair intent, trade-in intent, model-specific long-tail, carrier-plan queries — terms that actually convert.
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Ad creative
They ship stock photos of phones on gradient backgrounds.
We ship launch-week, clearance, repair, and trade-in hooks — each tuned to the moment the customer walks in.
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Attribution
They report GA4 sessions and "brand awareness" impressions.
We reconcile weekly against your POS. Repairs, device sales, accessory attach — every lane traced.
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When a channel is wasting money
They say "Needs more runway. Let us revisit next quarter."
We say so in the weekly report. Even if it is our own scope we will recommend cutting it.
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Knowledge asymmetry
Their AM learns your business from your calls.
We stood on the same side of the counter. Opened our first phone shop twenty years ago.
What we do
Five disciplines, applied to how mobile shops actually sell.
Five marketing disciplines, all tuned to the categories that actually pay a mobile shop: devices, repairs, accessories, and trade-in. Plus two adjacent services — website design and marketing collateral — so one partner can cover the whole customer touchpoint.
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Google Ads for mobile retail
Search, Shopping, Performance Max — segmented by device tier, repair intent, accessory basket, and trade-in entry points. Not a single blanket "phones NZ" campaign.
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Meta Ads (Facebook · Instagram)
Launch-week creative, always-on retargeting, trade-in promo cycles, and carrier-plan offers. We know what "free on a plan" converts against outright — because we have rung it up at the register.
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Local SEO & Google Business Profile
Repair intent keywords. Long-tail model queries. Multi-store GBP hygiene — hours, photos, store codes, reviews — handled across every one of your locations, not just the flagship.
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Email & retention
Repair-due reminders. Trade-in nudges ahead of flagship launches. Upgrade cycles timed to a real 24-month contract — not a fashion-retail cadence that churns out discounts every Friday.
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Reporting you can audit
GA4 + GBP + Ads, reconciled weekly against your POS. Every dollar traced to a category line. No screenshotted vanity metrics, no "brand awareness" hand-waving.
Also available
Website design & development · marketing collateral print.
Two adjacent services our mobile-shop clients kept asking for. Priced separately from the marketing retainer — order them standalone, or bundled with a campaign launch.
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Website design & development
Shopify, WordPress, or static builds for mobile retailers. Product pages that respect trade-in entry points and repair intent. Performance budgets the same we hold ourselves to on this site.
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Marketing collateral print
In-house print production for business cards, posters, and shopfront signage. Local proofing, tight turnarounds — order alongside a store opening, a launch campaign, or a trade-in promotion.
Pricing · launch pricing for mobile shops
One number. Published. No calendar wall.
Partner launch rate for New Zealand mobile retail shops — 48% off the standard retainer, available while we build our NZ case book. Locked in for the life of your engagement.
What every retainer covers
- Google Ads management (Search, Shopping, Performance Max)
- Meta Ads (Facebook + Instagram), creative rotation weekly
- Local SEO + Google Business Profile hygiene across all locations
- One reconciled weekly report with every metric you need to audit us
Further discounts
- 6-month commitment Additional discount off the launch rate. Exact rate quoted on first enquiry.
- Multi-shop operators Volume pricing from the 3rd location onwards. Quoted on first enquiry.
- Referral partners Shops that refer a fellow operator get one free month at renewal.
- Month-to-month. Cancel with 30 days notice.
- No performance markup, no media commission kickbacks, no MAP drama.
- Dashboard access from day one, not day thirty.